Light That Touches Skin.
Premium perception at the point where light meets skin.
For Nova Cosmetics, we designed a 360-degree campaign uniting influencer collaborations, production, and performance channels under one strategy. By communicating product benefits through an aesthetic narrative, we strengthened the brand's premium positioning.
Premium perception at the point where light meets skin.
- 360-degree campaign strategy and creative direction
- Influencer selection and briefing process
- Product and lifestyle photo/video production
- Meta and TikTok performance advertising
- Conversion-focused landing page
Strategy
Nova Cosmetics' promise, "light that touches skin," was translated into a message architecture combining scientific confidence with emotional appeal.
Production
Studio and natural-light shoots highlighted texture and product feel, while influencer content was aligned with the brand's tone and quality standards.
Performance
Ad sets were optimized through structured A/B testing, producing sustainable growth in both sales metrics and branded search demand.
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