Production

What Does a Production Agency Do?

A production agency is the creative and technical team that takes the story a brand wants to tell from idea to screen. Script, shot plan, set, editing, color, sound and delivery to different channels all run under a single point of responsibility. While a production company focuses mainly on filming and production, a production agency also plans from the outset who the content will be shown to, on which channel and for what purpose. Duende Dijital started out as a small production studio in Istanbul; today our production team works under the same roof as our social media and performance marketing teams. That is why every film we shoot is shaped around the rhythm of the place it will be published and the goal it will be measured against. We explain in detail what to look for when choosing an agency in our article what video production agencies do (in Turkish).

What Are Production Services?

Production is the service that takes an idea born in the mind through a series of stages until it becomes a finished product. Solid production presents your idea in the highest-quality form that audiences can see and consume. The definition may sound simple, but every project needs many parts working correctly at the same time: script, location, equipment and technical crew. If you are curious about the post-shoot stages of editing, voice-over and music, take a look at our post-production guide (in Turkish).

What Do a Production Agency's Services Include?

They cover every stage your idea needs to pass through as it takes shape:

• Scriptwriting
• Pre-production (location scouting, sourcing equipment)
• Principal photography
• Post-production: editing, voice-over, background music

Our Production Services: What Do We Produce?

Commercials

Films for TV, YouTube and social media that make a brand's promise felt in a few seconds. We prepare versions in different lengths and aspect ratios from the same shoot. We cover what makes a good commercial in our guide to shooting a commercial (in Turkish).

Corporate Videos and Promotional Films

Company introduction, recruitment, training and internal communications videos. We build a narrative that preserves the institution's credibility yet still touches people. For the process and the differences, see our article what is a promotional film shoot (in Turkish).

Social Media Videos and Reels

Vertical, short, fast-paced content that fits the rhythm of the feed. Because it is planned together with our social media agency team, every video is part of a content calendar.

Product and Campaign Photography

Product, campaign and brand photography that stays within the same aesthetic world as the film shoots. It can be used everywhere, from your website to your ad creatives.

Post-Production

With editing, color grading, sound design, voice-over, music and graphics, we turn raw footage into a film that is ready to air.

Production Step by Step: From Script to Final Delivery

Every project goes through five stages:

• 01 · Script: We listen to your brief and clarify what the film will say, who it will speak to and where it will be published. We turn the idea into a script and copy.
• 02 · Pre-production: Storyboard, location selection, cast and crew planning, equipment list and shooting schedule. The value of every minute on set is decided at this stage.
• 03 · Shoot: The planned scenes are captured. Light, sound and framing serve the same aesthetic goal. Any extra shots needed for different channels are filmed on the same shoot day.
• 04 · Post-production: Editing turns raw footage into a story. The film is completed with color, sound, music and graphics, and revisions are made based on your feedback.
• 05 · Final delivery: The film and visuals are delivered in the right format, aspect ratio and resolution for every channel they will be published on.

We have gathered what really makes the difference in a professional shoot in our article the 7 most important elements of professional video production (in Turkish).

How Does Duende Dijital Approach Production?

The stages of production follow a defined process. But we bring our own perspective to every stage and shape the result around you. Every step taken in production brings us closer to success. Whether it is a commercial, a corporate video or a promotional film, pre-production, the shoot and the edit are all managed with the same creative vision. At the brief stage we clarify the target audience and the message, and build the shooting plan around them. For work that will air on television, the commercial communication rules of RTÜK (Türkiye's Radio and Television Supreme Council) are also taken into account from the very start. A good production agency directs not only the camera but also the soul of the story; that is how brands with soul are born.

One Shoot, Many Formats: Building Production Together with Digital Strategy

Shooting a beautiful film is one achievement; getting that film to the right person is another. When these two jobs are handled by separate teams, both time and meaning can get lost in the gap between them. We plan production from inside the digital strategy:

• Planning comes first: Before the film is shot, we already know which platforms it will run on, in which aspect ratios and to which audience.
• One set, many outputs: The same shoot day produces a horizontal film, vertical Reels, short ad versions and photos.
• Data feeds the creative: We see which openings and which messages perform better in ads, and plan the next shoot accordingly.
• Same voice, same aesthetic: The film, the social media content and the ad creative all stay in the same brand world.

We manage a film's life after launch together with our digital advertising agency and social media teams.

Who Do We Provide Production Services For?

Our production service is most often called on for these needs:

• Brands in a launch or campaign period: Commercials and campaign visuals for a new product, a new service or a new season
• Brands that want to produce video regularly for social media: Reels and short video series tied to a monthly content calendar
• Corporate communications teams: Promotional films, recruitment videos, training and internal communications content
• E-commerce brands: Planned shoot days for product videos and ad creatives
• Healthcare institutions: Multilingual promotional and informational videos for international patients. We plan this work together with our health tourism agency service.

Delivery by Channel

A film should be delivered in different formats depending on where it will be published. We plan this before the shoot:

• Website and YouTube: Horizontal (16:9) main film and a version optimized for the web
• Reels, TikTok and Shorts: Vertical (9:16) edit with strong opening seconds, with text and subtitles placed so they are not hidden under the interface
• In-feed ads: Square (1:1) or 4:5 versions with different openings and calls to action
• Television: Delivery that complies with the broadcaster's technical specifications and RTÜK's commercial communication rules
• Accessibility: Subtitles suitable for silent viewing and a separate subtitle file

What Determines a Production's Budget and Schedule

Every production is different. That is why, instead of a fixed price list, we listen to your project and prepare a tailored proposal. The main factors that determine budget and schedule are:

• Type and length of the film: A short social media video and a story-driven commercial require different preparation.
• Number of locations: Studio, outdoor or multiple locations
• Cast and crew needs: Professional actors, voice-over artists and crew size
• Technical requirements: Needs such as special cameras, lighting or aerial filming
• Post-production intensity: Animation, graphics, special effects and sound design
• Number of versions: How many aspect ratios, lengths and languages the different channels require
• Usage rights: On which channels and for how long the talent, music and footage will be used

Frequently Asked Questions

What are production services?

It is the service that takes an idea born in the mind through a series of stages until it becomes a finished product. Your idea takes a form that audiences can see and consume.

What do production services include?

They cover the full set of stages: scriptwriting, pre-production, principal photography and post-production.

How long do production services take?

It depends on the type of idea. The production time of a feature film is not the same as that of a promotional film. Every hour invested shows in the final quality.

What equipment is used for production services?

Cameras, tripods, lighting systems, special-effects equipment where needed, and professional post-production workstations.

What is the advantage of working with a production agency?

For your idea to come to life in the most compelling way, you need to entrust it to an agency that is expert in its craft. At Duende Dijital, we treat your idea as our own and build it from the ground up.

What is the difference between a production agency and a production company?

A production company focuses mainly on filming and production. A production agency handles the idea, script, shoot and post-production together with the brand's communication strategy. Where, to whom and how the content will be shown is also planned from the outset.

Can different social media formats be created from the same shoot?

Yes. We plan the shoot for this from the start. From the same shoot day, we can produce a horizontal film, vertical Reels, short ad versions and photos.

What stages does a production service cover?

Script, pre-production, shoot, post-production and final delivery. Depending on your needs, we can also work on only some of the stages, for example post-production of your existing footage.