A closer bond with clients on social media.
We paired expertise with a warmer, more approachable way of communicating.
When we met Dietitian Meltem Nazlı, we found strong expertise and a well-established identity in the field. The expectation from us was to reflect that expertise on social media through warmer, more approachable communication. While preserving that expert identity, we made the tone more approachable and created a content style that could build a more natural bond with followers.
We paired expertise with a warmer, more approachable way of communicating.
- Making informative content easier to understand
- Developing warm, everyday content formats
- Producing content that strengthens communication with followers
- Ensuring the visual consistency of the accounts
- Building a consistent personal brand identity
Brand Story
When we met Dietitian Meltem Nazlı, we found strong expertise and a well-established identity in the field. The expectation from us was to reflect that expertise on social media through warmer, more approachable communication.
Our Approach
We moved the content to a warmer, more everyday voice in which followers could recognize something of themselves. While preserving that expert knowledge, we used the natural language of social media and built a structure that supports engagement with clients.
Result
We turned Dietitian Meltem Nazlı's social media accounts from a space used only to share information into a personal brand where followers feel at ease with followers and clients.
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